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Shreveport-Bossier to launch new brand
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News,
April 1, 2008
SHREVEPORT, La. -- The Shreveport-Bossier Convention and Tourist Bureau will officially unveil its new brand at a launch event at 11 a.m., April 3 at the Shreveport Convention Center.
The public is invited to attend the event, which will introduce Shreveport-Bossier’s new identity as Louisiana’s Other Side.
The event also will include the debut of a newly designed Web site, community calendar of events tool, and other special announcements.
The organization’s new brand is the result of nearly a year of research aimed at defining the community’s greatest assets and discovering a means to spur those into a standout identity for the area.
The research, conducted by North Star Destination Strategies of Nashville, Tenn., showed that Shreveport-Bossier is best described as growing and diverse, with plenty of Southern hospitality and a wide array of things to see and do.
The research included in-market and out-of-market interviews of meeting planners, state-level economic development officials, site selectors, group tour operators, and visitors. Local residents participated via focus groups, stakeholder interviews, vision surveys, and online community surveys.
Visitors are attracted to the community’s unique blend of culture and mixed influences of Louisiana and Texas, Cajun and Southern, according to the research. While here, visitors want to experience a variety of attractions, from casinos to various shopping venues to such events as the PetroSun Independence Bowl.
Additionally, the Return-on-Investment Study states that for each dollar the convention and tourist bureau spends, it generates $2.77, or more than double.
For more information about Shreveport-Bossier, visit www.shreveport-bossier.org.
Source: Shreveport-Bossier Convention and Tourist Bureau
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